Stop posting and hoping. Spend 30 days finding out what actually moves your audience toward leads, sign-ups, customers, and revenue.
About two minutes. No card. You get one specific play to test today.
Already know you want in? Founding access $47 · 100 of 100 spots left
Which of the things you post actually moves someone toward buying?
Twenty posting days across the thirty, with nine observation days built in — the extra time is for retesting what looks like a winner, not for more homework. Every experiment is written around your offer and audience.
Genuinely not much.
A product, service or offer that already exists. It does not need to be polished — it needs to be real, because we are testing what makes people want it.
An account you can post from on Threads, X, LinkedIn, Instagram. One is enough. You do not need a big following.
Long enough to publish one post and spend twenty seconds telling us what came back. That reporting step is what makes the Lab learn — skip it and there is nothing to learn from.
Join before enrolment closes and you can start your scan immediately — your Money Kit is generated the moment you are in. The Battle runs for 30 days from Day 1.
Businesses that already sell something and post about it — and are tired of not knowing which posts do anything. You do not need a big audience. You need a real offer.
A Money Kit generated around your business — hooks, calls to action, post templates and DM scripts written from your own offer and audience — plus a 30-day Battle calendar, a finished experiment written for you on each posting day, a Money Board that tracks leads, sign-ups, sales and payments rather than likes, and your Money Code: the record of what the Lab learns about your audience. At the end you get a Winning Playbook summarising what the evidence actually showed.
No. You need a real offer more than you need a big audience. Signals show up at any size — a reply from the right person is worth more than a hundred likes from the wrong ones. If anything, small accounts see their signal faster, because there is less noise to read through.
Services are the easier case. Most service businesses are trying to produce leads, enquiries or booked calls, and those are exactly the signals the Lab is built to track. You pick your goal during the scan and every mission and score orients around it — a consultant is never judged by the same criteria as an ecommerce seller.
Season 01 supports Threads, X, LinkedIn, Instagram. You connect one primary account for the Battle — testing one audience properly beats spreading fourteen experiments across four platforms and learning nothing about any of them. More platforms come after Season 01.
No. Nobody can, and anyone who does is selling you something else. This is an experiment: we help you test what moves your audience toward buying, and we tell you the truth about the results — including when something does not work, and including when 30 days is not enough to be sure. What you are buying is evidence about your own business, not a promised outcome.
Each day you get one Money Mission — a specific experiment with a specific thing to watch. Day 1 tests your hook, day 3 tests your call to action, day 13 tests the offer itself. You post it, then spend about twenty seconds reporting what came back. The Lab reads those results and shapes the next day around what it is learning. By day 14 you are combining the things that actually worked.
Your Lab keeps going. The Money Code, Money Board and prescription are yours and keep learning as you keep posting — the Battle is how they get started, not the whole product.
Nothing breaks. The mission stays open and you pick it up when you can. The Lab measures evidence, not attendance — although the more days you report, the faster it can tell signal from noise.
100 of 100 founding spots left.